About
We are a next-generation innovation unit within The Washington Post. Our mission is to create breakthrough products that expand journalism, audience engagement, and civic impact. We build on The Post’s legacy of investigative excellence, digital innovation, and storytelling. We partner with entrepreneurs to build bold ideas across news, AI, platforms, creator tools and community.
How It Works
We're designed to help innovators move fast — with guidance, backing, and a powerful media platform behind them. We are not seeking incremental ideas. We are seeking moonshots that will have an impact on hundreds of millions of users and expand journalism, audience engagement, and civic impact. Whether you're an internal team, a startup founder, or a solo creator, here's how you can get involved:
Apply
To apply, simply email us at wpincubator@washpost.com and share your idea. At minimum, we expect you to address the points below but feel free to share more.
- Vision – in a few words, what is your big idea? What is your key insight?
- Problem – what is the problem you are solving?
- Market and customer pain points – What is the potential for rapid growth and reaching hundreds of millions of users?
- Product – what is the product, and is it differentiated and disruptive?
- AI – how does AI differentiate your product?
- Team – who are you and your team (if you have one), and why are you the right team to lead this?
- Stage – how far along are you (idea vs prototype vs product)?
- Risks - what are they, and how do you mitigate them?